Post by account_disabled on Dec 27, 2023 2:25:24 GMT -5
A campaign in the search network, in the advertising network, a video campaign... That's not all! You can get much more out of Google Ads. All you need to do is learn 13 types of advertising campaigns on Google that will allow you to promote your business online . DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 1. Advertising with brand slogans Do you want to build awareness of your brand? Advertise with slogans containing its name! Examples of branded keyword phrases include: Apple smartphone, iPhone or Bosch planetary robot. You cannot give up promoting on branded keywords , because your competitors will certainly take advantage of this by targeting your branded keywords.
Why else is it worth investing in this type of Google WhatsApp Number List Ads campaign? Because bids for keywords related to your brand will be lower than bids for other phrases . This is because the URL and landing page will be highly relevant to the user's query. Also check why it is worth positioning for brand phrases. Branded campaigns reach users who already know your company. Therefore, it is worth supplementing them with a promotion that will increase brand awareness. It may be a video campaign in Google Ads or a promotion in social media. Brand slogan campaign - the most important information: Goal: Reaching users who are actively searching for your brand Estimated cost per click: low Relevance: High Expected ROAS: High KPI: Profitability - number of conversions Scalability: depends on your position in the market.
Intended use: For all companies, regardless of size and industry, because searching for a specific brand gives a high chance of conversion Implementation difficulty: medium - requires optimization, less than in the case of other search campaigns An example of an advertisement for Apple's brand slogan 2. Advertising with general, non-branded slogans You should treat advertising using branded keywords as a priority, especially if your company is known on the market. However, it is worth supplementing it with another type of search campaign - a campaign aimed at general, unbranded words. These are keywords that allow you to reach users who are looking for your products but will not find you as their manufacturer or distributor. If you take care of the relevance, you can generate a satisfactory ROAS. However, the main goal of this campaign is to generate traffic and reach new customers . What terms are worth advertising with? These may be the names of product categories, for example youth furniture, CBD oils, plus size women's dresses.
Why else is it worth investing in this type of Google WhatsApp Number List Ads campaign? Because bids for keywords related to your brand will be lower than bids for other phrases . This is because the URL and landing page will be highly relevant to the user's query. Also check why it is worth positioning for brand phrases. Branded campaigns reach users who already know your company. Therefore, it is worth supplementing them with a promotion that will increase brand awareness. It may be a video campaign in Google Ads or a promotion in social media. Brand slogan campaign - the most important information: Goal: Reaching users who are actively searching for your brand Estimated cost per click: low Relevance: High Expected ROAS: High KPI: Profitability - number of conversions Scalability: depends on your position in the market.
Intended use: For all companies, regardless of size and industry, because searching for a specific brand gives a high chance of conversion Implementation difficulty: medium - requires optimization, less than in the case of other search campaigns An example of an advertisement for Apple's brand slogan 2. Advertising with general, non-branded slogans You should treat advertising using branded keywords as a priority, especially if your company is known on the market. However, it is worth supplementing it with another type of search campaign - a campaign aimed at general, unbranded words. These are keywords that allow you to reach users who are looking for your products but will not find you as their manufacturer or distributor. If you take care of the relevance, you can generate a satisfactory ROAS. However, the main goal of this campaign is to generate traffic and reach new customers . What terms are worth advertising with? These may be the names of product categories, for example youth furniture, CBD oils, plus size women's dresses.