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Post by account_disabled on Feb 18, 2024 22:27:51 GMT -5
When Saxo bank made their PPC landing page more relevant and focused on their value proposition, conversion increased by 48.4%. Irrelevant prattle kills conversions. Keep your copy focused on the value you offer clients » Tweet This « 6. Do You Rely Too Much On The Power of Free? Everyone likes free. We know the power of free is irrationally strong. When Amazon France promoted shipping for 1 Franc (nearly nothing) if you purchased a second book, sales didn’t jump. But sales did . As marketers and business owners we get side-tracked by the power of Buy TG Database free, and we sometimes forget that nobody signs up to a trial or a newsletter just because it is free. Free information isn’t really free, because everything takes up people’s time. And everyone’s time is precious. Michael Aagaard promotes his free ebook as if you have to pay for it, listing what you’ll learn from the book and including testimonials to increase credibility. These testimonials are so important that moving them increased conversions by 64.5%. Content Verve Ebook Landing Page 560 Click for full-size image Don’t assume that free is a sufficient incentive to sign up. Always explain why customers should sign up and how you make their life better – even if your newsletter is free. To increase conversions, promise your readers how you make their life better » Tweet This « The Truth about Writing High-Converting Landing Page Copy Good copy seduces your readers to sign up. And the key skill of a great seducer? Know how to listen. Listen and learn what words and phrases your readers use.
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