Post by account_disabled on Mar 11, 2024 0:24:05 GMT -5
Reporting new commercial activities, providing additional information on the places visited. Every month these Local Guides add something like 700,000 posts to Google's database, 95% of which are outside the United States. Today, by opening Google Maps and logging in with your Google account you don't just see a map, but a series of suggestions on the most interesting places in the surrounding area, filterable by type. You can also search for the nearest hospitals, supermarkets, post offices, ATMs, pharmacies and car parks. By entering the menu you can consult a series of interesting sections: – Your places: i.e. those labeled (for example as home and work), saved as favorite places, to visit or special places, visited, scheduled (here the software draws from hotel or train ticket booking emails), maps (which can be created to plan routes) .
History: to see the movements made over time – Your Canada Phone Number contributions: to consult the reviews made or add information and stars to the places visited (Android users are stimulated by notifications when they visit a place) – Location sharing: to let friends and family know where you are – Explore: to do more in-depth research on nearby places For the user, Google Maps is now a valid alternative to Foursquare, which in Italy has never managed to "overcome the chasm" and reach the masses. The rival to be fought against remains TripAdvisor which, over time, has been able to build an enviable wealth of reviews and is "top of mind" for Italians. Facebook is also building a database of places thanks to its users, but its weak point still remains the search engine. For business owners, Google Maps is indispensable simply because its contents appear prominently in the SERP of the most used search engine in the world.
The advice is to use the Google My Business app to: – review and update the information on your point of sale – keep an eye on the analytics to understand how customers discovered the business, what they click on its tab, from which locations they come from, which photos attracted their attention - monitor reviews and answer questions that users can ask via the recent Q&A function - exploit Google Posts to write valuable content to which a call to action can be linked (Book, Register, Buy, Save). The posts will appear for 7 days in the right shoulder of Google (Knowledge Panel). To delve deeper into these topics I recommend you follow Luca Bove's blog Local Strategy.
History: to see the movements made over time – Your Canada Phone Number contributions: to consult the reviews made or add information and stars to the places visited (Android users are stimulated by notifications when they visit a place) – Location sharing: to let friends and family know where you are – Explore: to do more in-depth research on nearby places For the user, Google Maps is now a valid alternative to Foursquare, which in Italy has never managed to "overcome the chasm" and reach the masses. The rival to be fought against remains TripAdvisor which, over time, has been able to build an enviable wealth of reviews and is "top of mind" for Italians. Facebook is also building a database of places thanks to its users, but its weak point still remains the search engine. For business owners, Google Maps is indispensable simply because its contents appear prominently in the SERP of the most used search engine in the world.
The advice is to use the Google My Business app to: – review and update the information on your point of sale – keep an eye on the analytics to understand how customers discovered the business, what they click on its tab, from which locations they come from, which photos attracted their attention - monitor reviews and answer questions that users can ask via the recent Q&A function - exploit Google Posts to write valuable content to which a call to action can be linked (Book, Register, Buy, Save). The posts will appear for 7 days in the right shoulder of Google (Knowledge Panel). To delve deeper into these topics I recommend you follow Luca Bove's blog Local Strategy.